Marketing agency Everything DM is working with leading children’s activity provider, Barracudas, to create data driven marketing ahead of their 2018 summer day camps.
Dotted around the south east, the 43 camps offer families high quality, action packed, fun holiday childcare.
Barracudas chose to work with EDM in an acquisition and social media targeting capacity. Instead of supplying prospect data, EDM is profile-matching Barracudas’ customer demographic to identify a large pool of prospects for monthly direct marketing campaigns. Targeted social media advertising is also helping drive website enquiries and sales.
Barracudas says “The summer term is a crucial time for holiday childcare providers to reach out to families with compelling offers and we think EDM have the data capabilities to maximise our marketing ROI.”
“Barracudas already has a great website and engaged social media following which will help convert enquirers and prospects” says Laura Moore of EDM.
