Consumer Lists
Harness the power of consumer data with Selectabase’s extensive B2C marketing list resources and direct marketing expertise
How can consumer data be used?
In the UK, purchased consumer data is vital for direct marketing, enabling businesses to target audiences with precision. Marketers can segment potential customers by demographics, location, behaviour, or interests, creating tailored campaigns. Direct mail can be sent under the lawful basis of ‘legitimate interests,’ provided it aligns with reasonable expectations and respects individuals' rights and freedoms.
Selecting your consumer data
Using prospect data is an ideal way to get your marketing message further reach and we have the quantities you need to target new consumers. We can offer over a wide range of selection criterion such as council tax band, household type, MOSAIC, length of residency and age to narrow down, or widen, your prospect pool. It’s a great opportunity to do some campaign testing and improve marketing performance.
Direct marketing expertise
In addition to sourcing quality data, we are a full-service direct marketing agency with in-house copywriters and data experts. Whether you’re looking to refresh your databases for direct mail, email, or telemarketing outreach, we’re here to help. Our services take the pressure off by managing the creation, fulfilment, and dispatch of mail campaigns on your behalf, targeting both existing customers and brand-new prospects.
Print and post to consumers
Our print and post service simplifies reaching your audience at home. From printing and personalising to packaging and posting, we handle it all. Whether letters, postcards, or brochures, we deliver professional, high-quality results. With flexible order sizes and quick turnaround, you can run impactful campaigns with ease.
We are extremely pleased how Touchpoint has opened up new channels of communication with both customers and prospects. Allowing us to send multi-channel campaigns has improved our capabilities to send targeted and personalised postal and email campaigns achieving excellent results across multiple campaigns.
BARRY ROBSON, SALES MANAGER
