How we met their needs
As soon as we received the client’s brief, requiring highly targeted prospect data, we used the extensive databases we have access to from our range of list owners to find the most suitable targeted data.
When selecting the prospect data we established the required criteria, which was location to the dealerships, demographics; age, gender, car driver, and if they were likely to purchase a car in the next 12 months. This selection of data is collected from insurance enquiries ensuring the data is actual and accurate.
Using our TradingFloor marketing list, data selectable by make and model, and our extensive knowledge of previous automotive marketing campaigns we selected owners of competitor models similar to the luxury 6 and 7 series BMW such as the S Class Mercedes and Audi A8.
We then de-duplicated the prospect file against their current customer base, ensuring no overlaps occurred. As all of our data files are held in-house we were able to deliver the prospect marketing lists to HPS promptly working to their time scales and overall marketing campaign plan.