Start ups, get your business off to a great start with direct marketing

by MarketingFile 1. August 2013 11:00

These are tough economic times and it must be even more of a struggle for new businesses starting up [More]


Rewarding marketers with SMS open rates of over 99 per cent

by MarketingFile 30. July 2013 09:32

Mobile marketing is the youth media channel of choice, Textlocal’s Mobile Customer Experience Report [More]

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Telemarketing? Make sure you’re checking against the TPS

by MarketingFile 19. July 2013 15:46

Last month the Information Commissioner’s Office imposed fines upon two companies for nuisance calls [More]

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The rise of consumer data

by MarketingFile 16. July 2013 14:10

Good news for businesses marketing to consumers. Consumer data is expected to become more detailed, [More]

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The power of personalisation

by MarketingFile 3. July 2013 09:40

To ensure marketing is targeted, a majority of professionals say personalisation is an essential par [More]

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