Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to ma [More]
Tags: direct marketing, data, promotion, incentive, mail, test, measurability
Whoever said that first impressions were lasting impressions were spot on!The subject line in your [More]
Tags: subject lines, e-mail campaign, e-mail clients, open rates, open rate, click through rate, click through rates, campaigns, batch and blast, personalised e-mails, segmentation, targeted, test, marketing