B2B Marketing and Lead Generation

by MarketingFile 2. April 2014 16:01

Lead generation: “The generation of consumer interest or inquiry into products or services of a busi [More]

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10 Tips When Purchasing B2B Data

by MarketingFile 5. March 2014 09:54

Using a relevant, clean and well targeted marketing list is an asset for any company undertaking dir [More]


Data and Direct Mail

by MarketingFile 20. February 2014 10:05

Although the shift towards digital and online marketing is here, and has been for many years, there [More]

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6 tactics on building a mailing list

by MarketingFile 10. February 2014 15:28

Relying solely on existing customers to provide your revenue stream will become very difficult after [More]

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How to plan a cost effective direct mail campaign

by MarketingFile 6. December 2013 11:56

Direct mail should be used to speak directly to your target audience. Sloppy direct mail irritates, [More]

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