Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
Using a relevant, clean and well targeted marketing list is an asset for any company undertaking dir [More]
Tags: Business Data, Targeting, Prospect Customers, marketing list, 100% Delivery Guaranteed, B2B, business lists, Corporate Telephone Preference Service, digital marketing, Direct Marketing Association, marketing budget, open rate, Telephone Preference Service
Whoever said that first impressions were lasting impressions were spot on!The subject line in your [More]
Tags: subject lines, e-mail campaign, e-mail clients, open rates, open rate, click through rate, click through rates, campaigns, batch and blast, personalised e-mails, segmentation, targeted, test, marketing