Improve your response rate

by MarketingFile 1. July 2015 10:00

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to ma [More]

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Depend on your append

by MarketingFile 9. September 2014 15:31

We are all working and living in a rapidly changing environment, it’s a fact, and a very important f [More]

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The rise of consumer data

by MarketingFile 16. July 2013 14:10

Good news for businesses marketing to consumers. Consumer data is expected to become more detailed, [More]

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Thou Shall Not Mail, Telephone or Fax without permission

by MarketingFile 18. December 2012 10:06

One of our direct marketing commandments is ‘thou shall not mail, telephone or fax without permissio [More]


Green Marketing

by MarketingFile 5. December 2012 10:11

How worried are you about how green your direct mail is?
Being environmentally friendly is not just [More]

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