Top tips.....To improving the appearance of your ads

by MarketingFile 30. October 2013 08:40

Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the ke [More]

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TOP TIPS...14 must do’s before sending direct mail

by MarketingFile 22. October 2013 13:35

Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t [More]

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Reliable data can capture a customer's fleeting attention

by MarketingFile 12. April 2013 10:28

How do we know that customer attention is fleeting?
A report compiled by the Associated Press has fo [More]

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Learn direct marketing from The Dragonfly Effect

by MarketingFile 7. February 2013 09:53

The original meaning of The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith was used to [More]