Learn direct marketing from The Dragonfly Effect

by MarketingFile 7. February 2013 09:53

The original meaning of The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith was used to [More]


How to limit the Undeliverables & get your money back

by MarketingFile 22. January 2013 15:52

“Return to sender, address unknown” - Elvis Presley the king of rock’s famous lyrics. However, if yo [More]

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Calling all 'call to actions'

by MarketingFile 16. January 2013 11:22

What would you do without them in your direct mailing or e-mail marketing?
What are they?Call to act [More]

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Direct Marketing Trends for 2013

by MarketingFile 3. January 2013 10:24

To create a good piece of direct marketing it’s all about preparation. To be able to prepare you nee [More]

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Thou Shall Not Mail, Telephone or Fax without permission

by MarketingFile 18. December 2012 10:06

One of our direct marketing commandments is ‘thou shall not mail, telephone or fax without permissio [More]