Make BIG data work for you...

by MarketingFile 16. December 2013 16:25

The buzz word “big data” has been around for some time now and now we all understand the term a bit [More]

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How to plan a cost effective direct mail campaign

by MarketingFile 6. December 2013 11:56

Direct mail should be used to speak directly to your target audience. Sloppy direct mail irritates, [More]

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Five steps to improve your customer data

by MarketingFile 21. November 2013 13:49

Your company database is one of your greatest assets.
 
It tells you who your customers are, wh [More]

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Top tips.....To improving the appearance of your ads

by MarketingFile 30. October 2013 08:40

Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the ke [More]

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TOP TIPS...14 must do’s before sending direct mail

by MarketingFile 22. October 2013 13:35

Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t [More]

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