Reliable data can capture a customer's fleeting attention

by MarketingFile 12. April 2013 10:28

How do we know that customer attention is fleeting?
A report compiled by the Associated Press has fo [More]

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MarketingFile's claim to fame - Small Business of the Week

by MarketingFile 21. February 2013 11:46

This week we are proud to announce that we have officially been crowned by Ingenious Britain as Smal [More]

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Learn direct marketing from The Dragonfly Effect

by MarketingFile 7. February 2013 09:53

The original meaning of The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith was used to [More]


How to limit the Undeliverables & get your money back

by MarketingFile 22. January 2013 15:52

“Return to sender, address unknown” - Elvis Presley the king of rock’s famous lyrics. However, if yo [More]

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Calling all 'call to actions'

by MarketingFile 16. January 2013 11:22

What would you do without them in your direct mailing or e-mail marketing?
What are they?Call to act [More]

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