Rewarding marketers with SMS open rates of over 99 per cent

by MarketingFile 30. July 2013 09:32

Mobile marketing is the youth media channel of choice, Textlocal’s Mobile Customer Experience Report [More]

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Telemarketing? Make sure you’re checking against the TPS

by MarketingFile 19. July 2013 15:46

Last month the Information Commissioner’s Office imposed fines upon two companies for nuisance calls [More]

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The rise of consumer data

by MarketingFile 16. July 2013 14:10

Good news for businesses marketing to consumers. Consumer data is expected to become more detailed, [More]

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MarketingFile at Marketing Week Live

by MarketingFile 3. June 2013 14:46

There is a huge amount of excitement bubbling inside the MarketingFile office; as we bring to you th [More]

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Marketers should use data to understand, engage & deliver

by MarketingFile 3. June 2013 11:00

“Without understanding, marketing is inappropriate and ineffective” Gene Alvarez, Gartner VP and dis [More]

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