Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the ke [More]
Tags: campaign fulfilment, campaigns, conversion, digital marketing, direct mail campaigns, direct mailing, Direct marketing, direct marketing campaigns, email, mailing lists
Fact: ‘46% of UK online customers have made purchases after receiving an email marketing message’. F [More]
Tags: email marketing, digital natives, open rates, click through rates, ROI, website analytics, conversion, measurability, deliverability, email broadcasting, 100% Delivery Guaranteed, hard bounces, broadcast costs, business lists, consumer lists