Marketing to businesses

by MarketingFile 29. July 2014 16:13

Where it all began....

B2B marketing established itself in the late 1970’s when B2B companies start [More]

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Customer knowledge is power

by MarketingFile 15. July 2014 14:03

Customers drive all businesses, whether it’s in a B2B or B2C environment. Therefore knowing your cus [More]

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B2B Marketing and Lead Generation

by MarketingFile 2. April 2014 16:01

Lead generation: “The generation of consumer interest or inquiry into products or services of a busi [More]

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