Learn direct marketing from The Dragonfly Effect

by MarketingFile 7. February 2013 09:53

The original meaning of The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith was used to [More]


How to limit the Undeliverables & get your money back

by MarketingFile 22. January 2013 15:52

“Return to sender, address unknown” - Elvis Presley the king of rock’s famous lyrics. However, if yo [More]

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Calling all 'call to actions'

by MarketingFile 16. January 2013 11:22

What would you do without them in your direct mailing or e-mail marketing?
What are they?Call to act [More]

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Are your mailing list requirements being met?

by MarketingFile 14. January 2013 11:33

Choosing and using mailing lists is a difficult task if you don��t have the expertise. There are many [More]


Subject Lines are Gold Mines

by MarketingFile 10. January 2013 10:56

Whoever said that first impressions were lasting impressions were spot on!
The subject line in your [More]